XPCT Nicotine pouches

XPCT nicotine pouches are investing heavily in refill

XPCT nicotine pouches are truly something out of the ordinary. They’ve managed to think outside the box and create something no one else has done. By making a snus can that’s 20 times larger than a regular one, XPCT nicotine pouches have both shocked us and successfully reshaped our expectations of what a snus can should look like. Even though these Mega Cans may be unfamiliar to most of us, the product comes with many advantages.

Up to 400 portions

“Think bigger, expect more” is the fitting motto of XPCT nicotine pouches. Their product range includes two types of offerings. The Mega Can is the packaging that has gained the most attention and firmly placed the brand on the snus map. At first glance, the Mega Can looks like an ordinary snus can — just 20 times bigger. If you only see the packaging in a photo, it’s hard to grasp its actual size. The second product offered by XPCT nicotine pouches is the Tube. This is also a type of refill product, containing half as much as a Mega Can.

All products from XPCT nicotine pouches contain nicotine but are completely free from tobacco. The range features a wide variety of flavours, from fruity and berry notes to mint and liquorice. A Mega Can contains a total of 160 grams. Depending on the flavour, the number of pouches varies between 320 portions weighing 0.5 grams each, and 400 portions weighing 0.4 grams. Due to the difference in pouch size, the nicotine content per portion varies between 6–8 mg of nicotine. Compare this with a traditional can, which typically contains around 20 portions.

Easy refilling with refill

Each product from XPCT nicotine pouches comes with a standard-sized refill can that you can easily fill with portions from your large Mega Can, so you can bring what you need when you're on the go. Tube from XPCT nicotine pouches works the same way, with a standard-sized refill can that you fill with the amount you need. A Tube always contains a total of 80 grams, which can vary between 160 portions of 0.5 grams and 200 portions of 0.4 grams, depending on the flavour. A 0.4-gram portion contains 6 mg of nicotine, while a 0.5-gram portion contains 8 mg of nicotine.

The company behind and producing XPCT nicotine pouches is called LIW Innovation, located in Hökerum, Sweden. Many companies in Sweden that manufacture snus or nicotine pouches have extensive experience in the industry. Sweden is a country with a deeply rooted tradition of classic snus and white nicotine pouches. The phenomenon is well established, bringing with it a wealth of knowledge and expertise. Although XPCT nicotine pouches have only been on the market for a few years, LIW Innovation has already built up substantial experience.

The can attracts attention

In 2011, LIW Innovation’s factory was built in Hökerum, and since then, millions of snus cans have been produced there. By the time they launched the XPCT nicotine pouches brand in 2023, the company had already gained extensive experience and identified clear gaps in the market. The Mega Cans certainly stood out thanks to their massive size, drawing attention from snus users. XPCT Liquorice Mega Can was one of the very first products released by XPCT nicotine pouches.

As usual, the products from XPCT nicotine pouches are available in a variety of flavours and strengths — for example, XPCT Mango Pineapple with a nicotine level of 15 mg/g. However, in some aspects, XPCT nicotine pouches take a different approach. One area closely tied to the brand’s oversized packaging is their sustainability efforts, which stand out from others in the industry. They also work with an adjustable moisture level in their products and communicate this in a unique way.

Strict quality controls

Since LIW Innovation both develops and manufactures its products in-house, it maintains full control over the entire chain and production process of XPCT nicotine pouches. This enables rapid innovation and a high standard in their quality control procedures. As a result, the company can also ensure that its sustainability approach is embedded throughout the entire operation. XPCT nicotine pouches focuses particularly on two aspects of product development where their commitment to sustainability sets them apart from other players in the industry.

The large bulk packages, Mega Can and Tube, from XPCT nicotine pouches help reduce plastic usage. Given the number of portions these two containers can hold, the amount of plastic used per portion is significantly lower compared to traditional packaging, which typically holds around 20 portions. Mega Can and Tube from XPCT nicotine pouches come with a small refill can that you can top up as often as needed. Having a refill can that’s always easy to carry in your pocket means you never have to buy new small cans. This also ensures that you don’t consume more plastic than necessary.

Control the moisture

The nicopods from XPCT nicotine pouches come with a balanced moisture level, where each portion is gently moistened. This carefully calibrated moisture ensures that both flavour and nicotine are released evenly and smoothly when you place a portion under your lip — completely without any dripping. If you prefer a more moist pouch to accelerate the release of flavour and nicotine, XPCT nicotine pouches offers a simple method. For 180 grams of content (a full Mega Can), add a maximum of 60 ml of water evenly — for example, using a spray bottle — which equals about 4 tablespoons. Then let the snus rest in the fridge for at least 24 hours.

FAQ - XPCT Nicotine Pouches: Mega Refill, Mega Innovation

What is XPCT nicotine pouches best known for?
XPCT nicotine pouches are known for their unique and oversized packaging – the Mega Can – which is 20 times larger than a traditional snus can and can contain up to 400 pouches.

How many pouches are in an XPCT Mega Can?
An XPCT Mega Can can hold between 320 and 400 pouches, depending on portion size (0.5 g or 0.4 g), with a total content of 160 grams.

What is the XPCT Tube?
XPCT Tube is a refill product that contains 80 grams of content, holding between 160 and 200 pouches depending on the flavor and portion weight.

How strong are XPCT nicotine pouches?
Nicotine content varies between 6 mg and 8 mg per pouch depending on size. For example, 0.4 g pouches contain 6 mg nicotine, while 0.5 g pouches contain 8 mg.

Do XPCT nicotine pouches contain tobacco?
No, all XPCT nicotine pouches are completely tobacco-free.

How does the XPCT refill system work?
Each XPCT product comes with a refillable standard-size can. You can fill it from your Mega Can or Tube and take only what you need when you're on the go.

Who manufactures XPCT nicotine pouches?
XPCT is developed and produced by LIW Innovation in Hökerum, Sweden. The company has manufactured snus products since 2011 and launched the XPCT brand in 2023.

What are some XPCT flavours available?
XPCT offers a variety of flavours including fruit, mint, liquorice, and berry blends. One early release was XPCT Liquorice Mega Can, and options like XPCT Mango Pineapple with 15 mg/g nicotine are also available.

How is the moisture level in XPCT pouches managed?
XPCT nicotine pouches are delivered with a balanced moisture level for even nicotine and flavour release without dripping. Users can adjust the moisture by spraying water (max 60 ml per 180 g) and letting the product rest in the fridge for 24 hours.

Why did XPCT design oversized cans?
The large format aims to challenge traditional expectations and provide practical and sustainable refill options, offering more pouches per unit and reducing packaging waste.

What company values drive XPCT’s product development?
XPCT focuses on innovation, quality control, and sustainability. With full control over development and production, LIW Innovation ensures high standards throughout the process.