77 Nicotine pouches
77 Nicotine Pouches offers bold flavours and a varied strength range
77 Nicotine Pouches is a Polish nicotine pouch brand offering tobacco-free pouches in a wide selection of flavours and nicotine strengths. The range includes everything from refreshing mint and fruit combinations to cola, berry and more distinctive flavour profiles.
Today, 77 products are available in several nicotine strengths, including 5.2 mg, 10.4 mg and selected 20 mg varieties. This makes it possible to choose between different strengths depending on personal preference and experience with nicotine pouches.
Popular flavours in the current range include Watermelon Ice, Ice Mint, Fresh Mint, Raspberry Ice, Blueberry Ice, Cola & Vanilla, Cola & Cherry and Apple & Mint.
A Polish nicotine pouch brand from Luna Corporate
77 Nicotine Pouches is produced by Luna Corporate, a European manufacturer of nicotine, energy and coffee pouches. The company produces several pouch brands, including 77, Björn and Maverick.
77 was created as a Polish nicotine pouch brand and has developed into an internationally distributed product range with numerous flavours, strengths and special editions.
Luna Corporate manufactures its pouch products within the European Union and distributes them to markets around the world. The company develops its own brands as well as products for business partners.
What do 77 Nicotine Pouches contain?
77 Nicotine Pouches are completely tobacco-free. Instead of tobacco, the pouches use a plant-based filling together with nicotine, flavourings and other ingredients designed to provide the desired texture, moisture and flavour release.
The slim, all-white format is designed to sit discreetly underneath the lip. Since the pouches do not contain tobacco leaf, they differ from traditional Swedish snus both in appearance and composition.
Several strengths from 77 Nicotine Pouches
The current 77 range includes products in several nicotine strengths:
The 5.2 mg range contains a selection of milder products such as Watermelon Ice, Raspberry Ice, Ice Mint, Fresh Mint, Cola & Cherry and other flavours.
The 10.4 mg range represents a large part of the current 77 assortment and includes flavours such as Blueberry Ice, Apple & Mint, Grape Ice, Ice Mint, Fresh Mint, Cola & Vanilla, Cola & Cherry, Raspberry Vanilla, Forest Fruits and Watermelon Ice.
For experienced nicotine users looking for stronger products, 77 also offers selected 20 mg varieties within its Ghost Mini range.
77 Ghost Mini
The 77 Ghost Mini collection represents some of the strongest products in the current 77 portfolio.
These compact nicotine pouches are available at 20 mg and are intended for experienced nicotine users. Current Ghost Mini products include flavours such as Ghost Arctic Berry, Ghost Bubble Gum, Ghost Cola Ice, Ghost Mango and Ghost Original.
Due to their high nicotine content, these products are not suitable for inexperienced nicotine users.
Popular flavours from 77 Nicotine Pouches
One of the strengths of 77 Nicotine Pouches is the variety of flavours available throughout the range. The assortment covers classic mint profiles as well as fruit, berry, cola and more unusual combinations.
For a fresh and cooling experience, flavours such as Ice Mint, Fresh Mint, Freeze Mint and Watermelon Ice are worth exploring.
Those who prefer fruit flavours can choose from options such as Blueberry Ice, Raspberry Ice, Forest Fruits, Strawberry, Grape Ice and Apple & Mint.
There are also sweeter and more distinctive alternatives such as Cola & Vanilla, Cola & Cherry and Raspberry Vanilla.
Fresh mint and fruit combinations
Mint remains an important part of the 77 range, both as a standalone flavour and in combination with fruit.
77 Apple & Mint combines the flavour of green apple with a refreshing mint profile, while Watermelon Ice combines sweet watermelon notes with a cooling finish.
Raspberry Ice and Blueberry Ice offer similar combinations of fruit and cooling notes, making them alternatives for users who want something different from a traditional pure mint nicotine pouch.
For those who prefer a more straightforward mint experience, products such as Fresh Mint, Ice Mint and Freeze Mint are available in the current assortment.
Berry and fruit flavours from 77
77 Nicotine Pouches offers a broad selection of berry and fruit flavours.
Forest Fruits provides a mixed berry and fruit profile, while Strawberry offers a sweeter, recognisable fruit character. Raspberry Ice combines raspberry flavour with a cooling sensation, and Blueberry Ice provides a similarly fresh interpretation of blueberry.
Other current fruit-focused varieties include Grape Ice, Watermelon Ice and Apple & Mint, giving users a wide selection beyond traditional mint flavours.
77 VB Edition and special releases
In addition to its standard assortment, 77 has developed special editions and collaborations.
The 77 VB Edition includes products associated with racing driver Valtteri Bottas and expands the range with flavour profiles such as Arctic Berry and mint-based varieties.
77 also periodically launches limited editions and other special products alongside its regular assortment, meaning the available selection can change over time.
Tobacco-free nicotine pouches for adult users
All 77 Nicotine Pouches are tobacco-free and designed for discreet oral use. The slim white pouches are placed underneath the upper lip and do not require smoking, combustion or inhalation.
Because they contain no tobacco leaf, nicotine pouches offer a different experience from traditional Swedish snus. They are available in a wide variety of flavours and strengths, allowing adult nicotine users to select a product according to their preferences.
Nicotine is highly addictive. Nicotine pouches should only be used by adults who already use nicotine products.
FAQ about 77 Nicotine pouches
What are 77 Nicotine Pouches?
77 Nicotine Pouches is a Polish brand of tobacco-free nicotine pouches produced by Luna Corporate. The brand offers slim, all-white pouches in a broad selection of flavours and nicotine strengths. 77 is one of Luna Corporate's nicotine pouch brands and has been available internationally since 2020.
What makes the flavours of 77 Nicotine Pouches special?
77 Nicotine Pouches is known for its broad selection of bold flavour profiles. The current assortment includes mint, fruit, berry and cola flavours, as well as combinations such as Apple & Mint, Cola & Vanilla and Raspberry Vanilla. Many varieties also combine fruit flavours with a cooling sensation.
What is the nicotine strength of 77 Nicotine Pouches?
The current 77 Nicotine Pouches portfolio includes several nicotine strengths, including 5.2 mg, 10.4 mg and selected 20 mg products. This provides options for adult nicotine users with different preferences and levels of experience.
The 20 mg varieties are among the strongest products in the range and are intended for experienced nicotine users.
What is 77 Ghost Mini?
77 Ghost Mini is a range of compact, high-strength nicotine pouches from 77. The Ghost Mini products contain 20 mg of nicotine and are intended for experienced nicotine users.
Current flavours include Ghost Arctic Berry, Ghost Bubble Gum, Ghost Cola Ice, Ghost Mango and Ghost Original.
Do 77 Nicotine Pouches contain tobacco?
No. 77 Nicotine Pouches are tobacco-free. Instead of tobacco leaf, the pouches use a plant-based filling together with nicotine, flavourings and other ingredients.
What are some popular flavours of 77 Nicotine Pouches?
The current 77 assortment includes a wide variety of flavours. Examples include:
- ● Ice Mint – a fresh and cooling mint profile
- ● Fresh Mint – a classic fresh mint flavour
- ● Apple & Mint – green apple combined with refreshing mint
- ● Watermelon Ice – sweet watermelon with a cooling finish
- ● Raspberry Ice – raspberry combined with cooling notes
- ● Blueberry Ice – blueberry with a fresh, cooling character
- ● Grape Ice – fruity grape with a cooling finish
- ● Forest Fruits – a mixed fruit and berry profile
- ● Cola & Vanilla – cola combined with smooth vanilla notes
- ● Cola & Cherry – classic cola with a fruity cherry character
- ● Raspberry Vanilla – raspberry combined with sweet vanilla notes
Available flavours and strengths may vary by market and over time.
Who is behind the 77 Nicotine Pouches brand?
77 Nicotine Pouches is produced by Luna Corporate, a Polish manufacturer of nicotine, energy and coffee pouches. Luna Corporate produces several pouch brands, including 77, Björn and Maverick.
77 was developed as a Polish nicotine pouch brand and is now distributed internationally in a variety of flavours, strengths and product ranges.